Wouter Leten – Head of Corporate Strategy & Strategis Business Development - ASML
‘Global Tech Leadership & Marketing Resilience’
As a Master in Electronics, Wouter Leten became an expert in semiconductors as he grew through the ranks at Melexis. After a stint as Engagement Manager at McKinsey, Wouter joined ASML in early 2023 as the Head of Corporate Strategy & Strategic Business Development. Wouter is excellently placed to talk about international business & marketing challenges in the global tech industry.
Gregory Bauduin – Global Marketing Lead - IKEA
‘Global Branding vs Local Fine-tuning’
With his Masters degree in Economics, Gregory Bauduin worked for some of the best known brands in the world. First at Sony, then at Bose, where he held regional & global marketing roles. Since 2017 Gregory has been dedicated to IKEA, first again as country marketing manager but now in a global marketing lead role. Given his career path, Gregory has tremendous experience in the balance between global & local marketing strategy and execution.
Nathali Donatz – Group Marketing Director - Vandersanden
‘Family Firm adapting to International Challenges’
As Group Marketing Director at Vandersanden, Europe’s largest brick-producing family business founded in 1925, Nathali Donatz helps steer a century-old company toward a future-proof, international growth story. She will share how Vandersanden remains globally relevant by investing heavily in innovation and sustainability while mastering the specific needs of very different markets. Drawing on a career that spans sales, recruitment, and strategic marketing, Nathali brings a rich, hands-on perspective on how to turn long-term vision into concrete market impact.
Sanne Van Grootel – One Inch Whale
‘Paying attention to the International Consumer’
Sanne Van Grootel, PhD, is Strategy and Insights Director at One Inch Whale, where she helps brands turn complex human behaviour into sharp, actionable strategy. With more than ten years of experience in research, data analysis and diversity, equity and inclusion, she brings a rare combination of academic depth and real-world marketing insight to the table (Sanne earned a PhD in social psychology at KU Leuven). In her keynote, she will show how seemingly small, often unconscious differences between consumers in different markets can make or break international marketing success, and how brands can leverage these nuances in a positive, future‑focused way.
